In the AT&T commercial these two children that appear to be fictitious because of the clothing they are wearing, get lost. They leave bread crumb behind to find their way home but the trail gets ruined in the city. At this point, the children decided to take out their cell phone and use the GPS system on it.
This commercial lets the audience know that AT&T technology is better than any other method. It shows that AT&T is faster, more reliable and can be used by all ages. AT&T also shows their logo in the city skyline as a subliminal message to use their service.
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