In the Heineken Commercial, the producers draw a parallel between woman's love for shoes and males fondness over beer. Through out the years there have always been stereotypes that woman love to shop and have thousands of shoes and that men will always have a cold beer in their hand. The producers play with this stereotype by showing women going crazy over an oversized closet filled with shoes and then showing the men going even crazier cover a walk in refrigerator filled with beer.
This commercial doesn't show the beer until the ending of the commercial to build up a climatic effect. Showing the parallel between beer and shoes proves just how good Heineken beer is and makes men want to buy it more. This commercial is probably mostly shown on channels mostly males watch such as ESPN and the humor is a good way of drawing the consumers in.
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